All roads lead to personalization... We recently completed programming on two new customized URL landing pages for Anthem on behalf of Anderson Direct Marketing. We were tasked to convert static Agency creative into dynamic customized URL landing pages. Custom URLs, such as http://LeadInternet.value.anthem.com, are printed on the direct mail piece giving a personalized marketing touch and allowing for better tracking of who is interested in your marketing efforts.
Using customized URLs also allows the landing page to be pre-filled so all the user has to do is check their information, correct, and submit.
Google Analytics is incorporated into the landing pages so tracking of results is through a powerful and familiar interface rich with marketing data. Leads are custom routed to your CRM (Salesforce), inbox, ftp location or other desired endpoint.
Contact LeadInternet.com for programming your customized url landing pages. We also offer landing page and database hosting.
