Choosing Search Keywords

How to Choose the Best Search Engine Keywords

Choosing keywords is critical for effective search engine optimization. Use the following search tools to identify which keywords users are searching for.

Wordtracker's Tool for Choosing Search Engine Keywords

Wordtracker helps companies identify keywords and phrases most likely to be used by search engine visitors. Research the best search engine keywords for your website with Wordtracker's Keyword Suggestion Tool.

Wordtracker's keyword database contains over 330 Million search terms and is updated weekly. Keywords are compiled from the major metasearch engines Dogpile and Metacrawler.

Overture's Tool for Choosing Search Engine Keywords

Overture, now Yahoo Search, provides a free tool for choosing search engine keywords. According to Nielson NetRatings, Overture reaches 80% of active Internet on the top search engine sites.

Google's Tool for Choosing Search Engine Keywords

Google provides a great tool for choosing search engine keywords but it does not reveal the number of searches per keyword. Still, it provides valuable information from the top search engine in choosing the top keywords.

Differences Between Wordtracker, Overture, and Google's Keyword Suggestion Tools

Keyword Tool Differences	Wordtracker	Overture	Google
Tracks Plural Keywords?	Yes. This is critical when writing your website copy. You'll need to know if searchers are using singular and/or plural forms of your keywords. Search Google for "keyword tool" and "keyword tools". You'll notice some SERP juggling.	No. You'll be in the blind regarding singular/plural keywords.	Sort of. Google provides both singular and plural suggestions but does not reveal if users are searching more for the singular or plural form of the keyword.
# of Web Searches	Wordtracker uses search results from metasearch engines Dogpile and Metacrawler. Smaller sampling of search traffic.	Overture samples keywords data from a wider slice of the Internet. According to Nielson NetRatings it's 80% of Internet users.	Search numbers are not revealed by Google.

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