Landing Page Development

biz.azblue.com/iu65 View Landing Page +

CLIENT: Anderson Direct Marketing for BlueCross BlueShield of Arizona
NEEDS: Build a templated landing page that will capture leads into a database and send leads to Salesforce.

What we did:

• Designed a database to accomodate a templated landing page design.
• Designed a database to store leads collected from the form.
• Programmed the landing page to validate the form and post the leads into the database.
• Programmed a script to send the leads into Salesforce via the Salesforce API.
• Programmed a script to aggregate leads from multiple 3rd party sources into the lead database and deliver these leads to Salesforce via the Salesforce API
• Managed the database and landing pages hosted at Anderson Direct Marketing.
• Incorporated Google Analytics for tracking web metrics.
• Created a web-based tool for entering Business Reply Card (BRC) leads into the responder database. Leads then flow directly into Salesforce.

What we did not do:

• Design the landing page (Agency provided artwork)
• Cut up the html (Html programmer provider raw html)