Microsite Development

Landing Page


Form Page

www.saveatfarmers.com View Landing Page +

CLIENT: Anderson Direct Marketing for Farmers® Insurance
NEEDS: Build a microsite to capture leads and questions

What we did:

• Designed the microsite around the Farmers® brand.
• Designed a database to store the leads and questions collected from the form.
• Programmed the form page to pre-fill the customer information based on the mailer code.
• Programmed the form page to validate the form and post the leads into the database.
• Managed the database and microsite pages hosted at Anderson Direct Marketing.
• Incorporated Google Analytics for tracking web metrics.