Microsite Development
Landing Page
Form Page
www.saveatfarmers.com View Landing Page +
CLIENT: Anderson Direct Marketing for Farmers® Insurance
NEEDS: Build a microsite to capture leads and questions
What we did:
- Designed the microsite around the Farmers® brand.
- Designed a database to store the leads and questions collected from the form.
- Programmed the form page to pre-fill the customer information based on the mailer code.
- Programmed the form page to validate the form and post the leads into the database.
- Managed the database and microsite pages hosted at Anderson Direct Marketing.
- Incorporated Google Analytics for tracking web metrics.