Microsite Development

www.andersondirectmarketing.com/dma09/ View Landing Page +

CLIENT: Anderson Direct Marketing
NEEDS: Build a microsite to capture leads and survey questions promoting Anderson Direct Marketing's booth at the Direct Marketing Association (DMA) 2009 Conference in San Diego

What we did:

• Designed the microsite based off of the art from the direct mail campaign.
• Designed a database to store the leads and survey questions collected from the form.
• Programmed the form page to validate the form and post the leads into the database.
• Managed the database and microsite pages hosted at Anderson Direct Marketing.
• Incorporated Google Analytics for tracking web metrics.