Microsite Development with Personalized URLs

LeadInternet.AnthemNationalAccounts.com View Microsite with Personalized URLs +

CLIENT: Anderson Direct Marketing for Anthem National Accounts
NEEDS: Build a personalized microsite to capture leads and provide group health care information to Fortune 500 decision makers.

What we did:

• Programmed a microsite to use personalized urls (yourname.site.com) for customizing the pages and form pre-fills.
• Designed a database to store the lead information collected from the various forms.
• Programmed the microsite pages to validate the forms and post the leads into the database.
• Managed the database and microsite pages hosted at Anderson Direct Marketing.
• Incorporated Google Analytics for tracking web metrics.

What we did not do:

• Design the landing page (Agency provided artwork)
• Cut up the html (Html programmer provider raw html)